Pulse — Demo Day Command Center

Everything from walking on stage to Q&A. One tab. AABW 2026 · freeze Jul 12, 09:00 ICT.

0 · Pre-flight (10 min before)

1 · Open with the deck

▶
Hackathon deck — 12 slides, brief-locked (P2 · P5 · P6 · P7 · P11) Backup / vision version: product deck

2 · Module 1 — Consumer Intelligence (90s)

1
Overview"796 customer signals in one stream, AI-tagged — 592 real reviews scraped from Hasaki and Watsons, plus Guardian site reviews and CS transcripts built to spec, since their internal data isn't public."
2
Point at health + "What changed this week""Nobody reads 800 comments. Pulse tells you what moved and why."
3
Click Scan for issues — steps stream live"Sentinel agent: detects the spike in code, cites actual customers, routes to the right team. In production this runs on a schedule — the button is so you can watch it."
4
Alerts — open the new one"Delivery complaints 3× normal. Root cause, cited quotes, routed to Ops. Humans decide — AI drafts."
5
Benchmarks"Same pipeline pointed at Hasaki and Watsons — in their customers' own words."
6
AI Activity → Generate exec summary"The monthly reporting deck in one click — the 70–80% manual-effort cut."

3 · Module 2 — Creative Intelligence (90s)

1
Performance"$2.1M spend, 60 creatives, 8 themes. Two numbers per theme: week-one return and lifetime return."
2
Dual badges → event-offer card"Week-one ROAS understates true value ~2.7×. Event-offer looks weak at 1.11 — but it's all whales. Installs versus valuable players."
3
Ad Library (new)"21 real ads scraped from Meta's Ad Library — this is the live market we're generating against."
4
Click Scan for insights, open fatigue insight"Flags computed in code, AI writes the explanation. Feature-list burned ~$48.9k in 30 days — recommendation in pLTV-weighted ROAS, the brief's own win condition."
5
Generate variants on the winner"Briefs + copy per channel and market, graded SHIP/REVISE/KILL before a dong is spent. ~72 seconds — time-to-first-variant is the win condition."
6
The Canva moment: open the variant as an editable Canva design"Pulse doesn't hand designers a PNG — the winning variant lands in Canva, editable, where designers already work." (team folder)
7
Reviewer Approve → Design A/B test → A/B Tests → Read out ×3"Sample size from a power calculation — the LLM never touches the math. Ship / kill / iterate: 3 of 3 closed with a statistically-sound decision."
8
Audiences (sample — say "this is the identity spine we'd build")"Match the Facebook click to the in-game player and you price campaigns in lifetime value, not installs — TikTok's cheap installs, worst pLTV:CAC."

4 · Observability proof (when judges ask "how do you trust it?")

5 · Q&A ammo

796 real signals · 4 source types Eval gate: 96% sentiment / 82% topic 592 scraped competitor reviews 21,600 ad-metric rows Portfolio 1.42 ROAS / 4.04 LTV-ROAS Budget moves: +0.45 LTV-ROAS, ≤30% daily cap z-tests in code: ship / kill / iterate, 3/3 sound Variants: ~72s, length-linted, VN+EN Demo rehearsal ≈ $0.24 White-label: brand only in Workspace config

Math answers: sample size = two-proportion power calc (α .05, power .8); readout = two-proportion z-test; verdict decided in code, Sonnet narrates.

6 · If something breaks

Pulse · one platform, five briefs — LISTEN · WATCH · COMPARE / LEARN · MAKE · PROVE